Lead Generation For Real Estate
This is a complete lead generation guide for real estate. I am going to be showing you the most effective strategies that you can use to generate qualified leads for your real estate business.
But before we get into much detail, I would like to introduce you to the 5 Day Lead Challenge.
This is a step by step training for generating new qualified leads through internet marketing. You will learn the strategies that top performers are currently using to get an endless stream of hot leads for their businesses.
And with that out of the way, let’s get started.
What Is Lead Generation For Real Estate?
Lead generation can be basically described as the process of attracting and converting complete strangers or prospects into someone who has an interest in a company’s products or services.
In real estate, lead generation can include all strategies used to attract and convert property owners, prospective buyers or renters into someone who has a genuine interest in your services.
This guide covers the top strategies that top real estate entrepreneurs are using to get new qualified leads for their businesses.
Lead Generation For Real Estate: Top 7 Strategies
Here are some of the top 7 strategies that you can use to generate new qualified leads for your business:
1.Increase Brand Awareness Through Social Media Marketing
Social media marketing can be a great way to increase your brand reach and awareness. According to Sprout Social, over 3.6 billion people currently use social media world wide but this number is projected to increase to 4.41 billion in 2025.
Digital Marketing is definitely an effective way of reaching a lot of potential clients and also generate qualified leads for free. The only downside to digital marketing is the prolonged period of hard work before you get to see appealing results.
The few people who put in the work and remain consistent with digital marketing have become household brands in the real estate industry.
Here is a list of some top real estate entrepreneurs who are using social media marketing to get new leads for their businesses:
The list is obviously endless so instead of naming every entrepreneur in the real estate industry, we should rather concentrate on the lessons we can gather from their stories.
Every real estate entrepreneur who has succeeded with social media marketing had to be persistent and produce quality content for a long time before anyone paid attention.
Social media marketing definitely works for real estate but the algorithms will only reward those who are patient and consistent at producing quality content even when no one is paying attention.
For anyone who is still considering social media marketing, here is a quote from a serial real estate entrepreneur, Brandon Turner:
Having goals is great — but it’s not enough! You need action, too! You will need to get off your butt and change the world yourself, because no one else will do it for you.
2.Leverage The Power Of Local SEO
Local SEO basically refers to the process of optimizing a brand’s online presence in order to attract more leads from relevant local searches. Your brand can appear on the first page of Google whenever someone in your area is looking for real estate services.
Here is an example of a local search query in the real estate market:
I found a detailed local SEO guide that can help you generate more leads from Google search. Here is the guide:
According to Hubspot, 46% of all Google searches are looking for local information so this can be a great way to generate qualified leads for your business.
The major advantage of local SEO is you are exposing your brand to people who are already looking for your services so you have a greater chance of converting them into paying customers.
3.Reach Targeted Customers Through Online Advertising
Nearly 356 billion U.S. dollars were spent on digital advertising in 2020 and this number is expected to rise 460 billion U.S. dollars by 2024. Many brands are realizing the power of online advertising and now is the best time to jump on the train.
Here are some effective online advertising platforms that you can consider for a real estate business:
- Facebook Ads- Facebook advertising can help you reach a targeted audience that are most likely to be interested in your services.
- Google Ads- This is definitely one of the most targeted online advertising platform since it allows you to reach customers who are already searching for your services. A study recently revealed that the conversion rate across all industries in Google ads on the search network is 3.75%, which is way better than the average.
- Linkedin Ads- Linkedin ads are the best way to reach working professionals and investors who are most likely to be interested in real estate deals.
There is no doubt that online advertising is an effective way to generate qualified leads and expose your brand to people who are most likely to be interested in your services.
If you have a decent marketing budget for your business then digital advertising can be a great consideration in your lead generation strategy.
4.Join And Leverage Real Estate Marketplaces
Marketplaces are a great way to reach potential customers whilst leveraging on their marketing budgets and branding. Many people already trust these marketplaces so you will be tapping into a pool of customers that don’t have a lot of objections.
Here are some marketplaces that you can consider joining for a real estate business:
There is plenty of evidence that online marketplaces can help you reach more customers and generate more leads so they might be worth considering for your business.
Encouraging referrals can significantly reduce your cost to acquire a customer because you will be getting some customers from people you are already doing business with.
Mastering the art of real estate referrals is a great strategy for growing your business. Whether its offline or online referrals, you can still get more leads through word of mouth.
Customer Relationship Management (CRM) software is basically a technology for managing all relationships and interactions with customers and potential customers of a business. CRMs can help you to automate certain stages of your lead generation strategy.
Here are some of the best lead generation software for real estate:
- ClickFunnels- This is a sales funnel builder that allows you to collect customer information like emails and phone numbers. ClickFunnels also provides the necessary technology to automatically follow up with your leads.
- Boom Town- This is a real estate marketing software which includes lead generation technology, CRM and so much more.
- Follow Up Boss- This is another CRM software that is specifically created for lead generation in the real estate industry.
- Bold Leads- Bold Leads allows you to generate real estate seller and buyer leads.
- Freshworks- This is a great CRM software for anyone who wants to generate quality leads in the real estate industry.
7.Don’t Forget Offline Marketing
Online marketing is definitely effective but you can still get many new leads through offline marketing. Your real estate business can still benefit from the traditional methods of marketing like flyers, brochures and billboards.
Does Lead Generation Work For Real Estate?
Lead generation is the backbone of every business. You can’t get sales unless you find the people who are interested in your products. Lead generation certainly works for real estate but some strategies are more effective than others.
The main goal is to find the effective strategies that works best for finding your ideal client rather than neglecting lead generation all together.
Your lead generation strategies will greatly depend on the type of properties your business focus on and the demographic of your ideal client.
Can You Get Free Real Estate Leads?
Yes, you can definitely get free real estate leads but it is important to note that free lead generation strategies usually requires more time to execute. If you have more time than money then focusing on the free strategies might be the best option.
Some of the free lead generation strategies for real estate include:
- Answering questions on Quora.
- Engaging in Facebook Groups.
- Connecting with people on Linkedin.
- YouTube Marketing.
Is Paying For Real Estate Leads Worth It?
Paying for Real Estate leads is definitely worth it but you should be careful about the source and demographic of the leads. The main goal of lead generation is to get clients so it is important to go after people who are most likely to pay for your products or services.
Some leads might not be worth paying for whilst other are worth every dollar. It is important for you to analyze and understand your ideal client before you decide to buy or pay for any leads.
The major advantage of paying for real estate leads is the speed that it provides for your business. Recent technological advancements can easily get your business in front of the ideal customer with just a few button clicks.
How Much Is A Real Estate Lead Worth?
The average cost per lead on real estate marketplaces like Zillow is between $20 and $220 depending on the nature of properties you deal with and many other parameters.
According to Wordstream, the average Cost Per Action (CPA) for Facebook Ads in the real estate industry is $16.92.
All this data reveals that there is no fixed price for real estate leads. The cost per lead will greatly depend on the nature of your business and the persona of your ideal client.
How To Get Real Estate Leads Without Cold Calling
There are many ways to get real estate leads without cold calling but in this section, I am going to be sharing some of the best ways that you can consider for your business:
- Asking For Referrals
- Local SEO
- Demonstrating your expertise through social media marketing.
There might be other effective ways but I find these three to work best for anyone who is not a fan of cold calling.
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.